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Launched as the latest model of the PENTAX Q series, offering casual, carefree digital-SLR-quality photography to everyone, the PENTAX Q10 was developed based on the popular PENTAX Q (launched in August 2011) — the world's smallest, lightest digital lens-interchangeable camera.* Thanks to a newly adopted CMOS image sensor and an upgraded algorithm, it delivers much-improved basic performance, such as higher-quality images and faster AF operation. At the same time, it retains all the creative features of its predecessor — including the bokeh control function to create a defocused effect typical of an SLR camera, and the Smart Effect modes to apply various filters with a simple turn of the dial — allowing the photographer to produce more personalized images with minimal effort. While its overall exterior design closely resembles the PENTAX Q, which was designed as a miniaturized version of a full-scale digital SLR camera, the PENTAX Q10 has added several upgrades in its body design, such as a grip assuring more stable hold of the camera, to improve operability and maneuverability.
* For a digital lens-interchangeable camera, as of August 31, 2012 (based on PENTAX research).

Exceptional image quality.

Thanks to the incorporation of a newly designed back-illuminated CMOS image sensor with outstanding high-sensitivity, low-noise characteristics, the PENTAX Q10 delivers high-resolution, rich-gradation images with approximately 12.4 effective megapixels, and a top sensitivity of ISO 6400. Thanks to the combination of a high-performance imaging engine, developed using PENTAX's long-standing expertise in digital SLR camera development, and exclusively designed, high-performance Q-mount lenses, the PENTAX Q10 also assures clear, high-contrast images rich in gradation and texture, even at the edges. With high-sensitivity noise minimized, the photographer can use the entire sensitivity range from ISO 100 to the highest ISO 6400 without the worry of annoying digital noise. The photographer can even take advantage of the HDR (High Dynamic Range) function, which produces one composite photo from multiple images, to create beautiful, fine-detailed images free of whitewashed highlights and blacked-out shadows.

Upgraded AF performance

Thanks to the new image sensor and an upgraded AF algorithm, the PENTAX Q10's autofocus operation is much faster than before, even in dimly lit locations or with a telephoto lens. An AF Assist Light is provided on the camera body to optimize focusing accuracy in the dark, while the Face Recognition AF function automatically detects up to 12 faces and pinpoints the focus on a main subject.

Quick-Dial to simplify the application of creative visual effects

By assigning the creative Smart Effect function to the easy-to-access Quick-Dial positioned on the camera's front panel, the photographer can effortlessly add the desired finishing touch to an image, while previewing the effect on the LCD monitor. Since the Quick-Dial has four positions, the photographer can assign four of their favourites from the nine Smart Effect modes in advance. In order to customize the PENTAX Q10 to accommodate specific shooting styles and user preferences, the user can also assign other options — such as a custom image setting, a digital filter or an aspect ratio setting — to this dial.

A selection of image-processing tools to create personalized images

Custom Image function to add distinctive finishing touches
The Custom Image function adds a distinctive finishing touch to an image, to more faithfully express the photographer's creative intention or reproduce the ambience of a specific scene. The user has a choice of nine Custom Image modes, including Bleach Bypass, which produces a dramatic, movie-like finish.
Digital filter function to apply artistic visual effects
The digital filter function lets the photographer apply a variety of visual effects without requiring a computer. Of a total of 19 digital filters, 11 filters such as Toy Camera, Invert Colour and Posterization can be applied even during the shooting of still images and movie clips, while the remaining eight are applicable only during playback. The user can even apply different filters one after another to a single image to create more inventive visual effects.
Smart Effect function for simple dial control of finishing touches
Using the Quick-Dial positioned on the camera's front panel, the user can quickly and effortlessly add a desired finishing touch to an image, while previewing the effect on the LCD monitor. From nine Smart Effect modes, including Brilliant Colour, which provides a high-saturation finish, and Cross Process, with its dramatic unique-toned finish, the user can assign four favourite modes to the dial in advance.